Comparison
Shopify sells products.
Dhru Fusion delivers them.
For digital goods, the storefront is the easy part. The comparison that matters is what happens after checkout — delivery, suppliers, wallets, and reseller pricing.
Choose Fusion when…
- You sell codes, licenses, subscriptions, game keys, or top-ups
- Fulfillment comes from supplier APIs, not a warehouse
- Resellers and B2B clients need their own pricing and wallets
- You're tired of paying for 6 apps to do what a platform should
Shopify still wins when…
- Physical-first DTC brands built around shipping and 3PLs
- Massive theme and app marketplace for niche storefront needs
- Brand-name checkout familiarity for mainstream consumer audiences
We’d rather you pick the right tool. If you ship boxes, Shopify is excellent. If you deliver digital goods, keep reading.
Feature by feature
Native platform vs app stack.
Every Fusion capability below is included in plans from $29/mo — no marketplace add-ons.
| Feature | Dhru Fusion | Shopify |
|---|---|---|
| Sell digital goods (codes, licenses, top-ups) | Via apps | |
| Automated supplier fulfillment (API routing) | ||
| Failed orders auto-resubmit to backup suppliers | ||
| Multi-currency client wallets & prepaid balances | Via apps | |
| Tiered pricing per client group (B2B resellers) | Plus plans | |
| Automatic client tier upgrades (deposit & spend rules) | ||
| Gateway-specific discounts (per payment method) | ||
| AI-ready Custom HTML blocks with live store hooks | ||
| Resell via API (clients build on your catalog) | ||
| Native subscriptions & renewals | Via apps | |
| Fraud & KYC screening built in | ||
| Multi-currency storefronts | ||
| Drag-drop store builder | ||
| Built-in helpdesk & AI support (Dhru Inbox) | Via apps | |
| Workflow / task boards for fulfillment teams | ||
| Starting price | $29/mo, all native | From $39/mo + apps |
Shopify capabilities based on publicly available information at the time of writing; app availability and plan features may change.
FAQ
Switching questions, answered.
Can't I just add digital-delivery apps to Shopify?+
You can — but delivery, wallets, reseller pricing, and subscriptions each need separate paid apps that don't share data. Fusion ships them natively, so orders, suppliers, wallets, and support all work off the same records.
Does Fusion handle physical products too?+
Yes. Fusion runs mixed catalogs — digital goods beside physical inventory — with unified customers, payments, and reporting.
How does automated fulfillment actually work?+
Rules route each paid order to the right supplier API by price, region, and availability. If a supplier fails or rejects, the order automatically resubmits to a backup. Staff see every state change; customers get instant delivery.
What does migration from Shopify look like?+
Catalog, customers, and pricing move into Fusion, and supplier integrations replace manual fulfillment. The product team assists with data import and go-live.
Stop assembling apps. Start delivering.
Launch a digital goods storefront with fulfillment, wallets, and reseller pricing already built in.