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Dhru Fusion vs ShopifyStorefronts sell.Fusion delivers.

Both give you a store. For digital goods, the difference is what happens after checkout.

Start with FusionSee the comparisonFrom $29/mo
Order
Dhru Fusion
Your stock
Supplier A
Supplier B

New order.

Which one fits

Pick the onebuilt for what you sell.

Dhru Fusion

For goods you deliver digitally.

  • Codes, keys, subscriptions and top-ups
  • Orders fulfilled by supplier APIs
  • Resellers with their own prices and a prepaid balance
  • Support built in, with AI that reads each customer’s orders
  • ChatGPT and Claude that act on orders and prices

Shopify

For goods you ship.

  • Physical products, warehouses and 3PLs
  • A large theme and app marketplace
  • Selling in person with Shopify POS
  • Sidekick, an AI assistant across the admin

If you ship boxes, Shopify is excellent. If you deliver digital goods, keep reading.

Dhru AI

Just ask.
AI does the rest.

In Fusion, AI acts on the store itself: orders, customers and pages.

Connected apps

Ask in ChatGPT or Claude.

Orders get updated, prices change and pages go live.

Dhru Inbox

Answers from the order itself.

The inbox is built in, so Dhru AI reads the customer’s own live orders.

Scheduled checks

Nothing slips.

Stuck orders, low stock and unanswered chats reach your team.

  • Connected apps on Professional and Enterprise
  • Scheduled checks on Professional and Enterprise
  • Monthly AI credits in every plan

Side by side

Row by row, for digital goods.

AI

FeatureDhru FusionShopify
ChatGPT and Claude
Connected apps run the store: update orders, change prices, reply to customers and publish pages. On Professional and Enterprise.
Shopify’s connectors manage products, stock and discount codes, and report on sales. Orders and customers are read-only.
Store design
Connected apps build pages and themes, with preview, publish and rollback.
Shopify Magic generates themes and theme blocks in the admin. Connectors can’t edit a live theme.
Scheduled checks
Jobs watch for stuck orders, low stock, low supplier balance and unanswered chats, and alert your team. On Professional and Enterprise.
Shopify Flow, a free automation app.
Assistant in the admin
Copilot, inside Dhru Inbox.
Sidekick, on every page of the admin.

Support

FeatureDhru FusionShopify
Support inbox
Dhru Inbox, built into the same admin as orders, clients and wallets.
Shopify Inbox, a free app by Shopify.
AI answers for customers
Dhru AI answers from your help articles and the customer’s own live orders, and links to the right page of your store.
The Inbox agent answers from your catalog, policies and knowledge base.
Replies for your team
Copilot drafts each reply from the conversation and your help articles.
Suggested replies, from Shopify Magic.

Delivery

FeatureDhru FusionShopify
Digital delivery
Codes, keys, files and top-ups, the moment an order is paid.
Files and links, with Shopify’s free digital products app.
Supplier fulfillment
Orders go to your suppliers’ APIs automatically.
Through fulfillment service apps.
Order routing
Between your own stock and supplier APIs, with a backup supplier on Professional and Enterprise.
Between your fulfillment locations.

Clients and pricing

FeatureDhru FusionShopify
Prepaid balance
Clients top up a wallet and pay from it, in several currencies.
Store credit, issued by your staff.
Reseller pricing
A price list for each client group, on every plan.
B2B catalogs: up to 3 on Basic, Grow and Advanced, unlimited on Plus.
Reseller API
Ready to use, on every plan.
Custom work on Shopify’s APIs, or an app.
Subscriptions
Built in.
The free Shopify Subscriptions app.
Fraud and identity
Fraud screening built in. KYC checks, paid per check.
Fraud analysis built in.

Storefront

FeatureDhru FusionShopify
Several currencies
Built in.
With Shopify Payments.
Physical products
Sold beside digital goods, with shipping zones.
Deep shipping, 3PL and point-of-sale tools.
Themes and apps
A drag-and-drop store builder. APIs for custom work.
A theme editor, with a large theme and app marketplace.

Shopify details restate Shopify’s own pricing page, help center and developer documentation, checked in October 2026. Plans and apps change, so confirm on shopify.com. Shopify is a trademark of Shopify Inc. Dhru is not affiliated with Shopify.

Sources

FAQ

Before you switch.

Can I sell digital goods on Shopify?

Yes. Shopify’s free app delivers files and links, and apps from other developers add more. Fusion suits stores where the goods come from supplier APIs and clients hold a prepaid balance, because delivery, wallets and pricing are part of the same platform.

Both have AI. What is different?

Shopify has Sidekick inside the admin, free AI writing tools, and connectors that manage products, stock and discount codes from ChatGPT or Claude. In Fusion, connected apps also act on orders, clients, replies and pages, and Dhru AI answers customers from their own live orders.

Is support a separate app in Fusion?

No. Dhru Inbox is part of the platform, so conversations, orders, clients and wallets share one admin. Dhru AI can read the signed-in customer’s orders, point them to the right page, and prepare a cancel, change or payment request for your team to review.

How does automated fulfillment work in Fusion?

A paid order goes to your own stock or to a supplier’s API, and the customer receives the code as soon as it arrives. On Professional and Enterprise, an order that fails retries with a backup supplier.

Does Fusion handle physical products too?

Yes. Physical items sit beside digital goods in the same catalog, with stock and shipping zones.

What does moving from Shopify look like?

You bring your catalog, customers and prices, then connect your suppliers. The product team helps with the import and the launch.

How do the prices compare?

Fusion starts at $29 a month, billed yearly, with delivery, wallets, reseller pricing and support included. Shopify lists its plans by country on its pricing page. Compare what each plan includes for digital goods, not only the monthly price.

Where do the Shopify details come from?

From Shopify’s own pricing page, help center and developer documentation, checked in October 2026. Plans and apps change, so confirm anything that matters to you on shopify.com.

Stop assembling apps. Start delivering.

Delivery, wallets and reseller pricing are already inside, from $29/mo.

Start with FusionExplore Dhru Fusion