Dhru Fusion
The commerce platform built for digital goods.
Shopify sells products. Dhru Fusion delivers them. Codes, licenses, subscriptions, and top-ups with supplier routing, automated fulfillment, wallets, and reseller pricing — all native.
5,000+
Active clients
12M+
Orders processed
99.99%
API uptime
300+
Connected suppliers
Native, not apps
Everything digital commerce needs, without an app stack.
Every capability below ships inside Fusion — no marketplace add-ons, no per-app fees, no integration glue.
Supplier API routing
Orders auto-forward to the right supplier by price, region, and availability. Failed orders auto-resubmit to backup suppliers.
Digital Inventory fulfillment
Preloaded codes and keys deliver instantly from your own stock the second payment clears — suppliers kick in only when stock runs out.
Multi-currency client wallets
Clients hold prepaid balances in multiple currencies at once — credit flows built for reseller volume, no bolt-on wallet apps.
Tiered B2B pricing
Per-group price lists and margins — with automatic tier promotion by subscription, deposits, or monthly spend.
Resell via API
Clients build storefronts, panels, and bots on top of your catalog with developer APIs and webhooks.
Native subscriptions
Recurring products and renewals handled by the platform, not a third-party app.
Fraud & KYC checks
Built-in risk screening and verification workflows to protect high-velocity digital sales.
Multi-currency storefronts
Sell globally with multi-currency checkout, invoices, and payment gateway flexibility.
Discounts & promotions
Discount codes and automatic offers — Buy X get Y, category deals, client-group targeting, gateway-specific discounts, and usage caps.
Automation workflow
From paid order to delivery — no manual admin.
A customer pays, Fusion submits the order to your supplier's API, and the supplier reports back the moment it's done. Watch it happen.
- Digital Inventory first: preloaded codes and keys deliver instantly from your own stock
- Out of stock? Orders auto-forward to the supplier API — no copy-paste, no dashboard hopping
- Suppliers push status back automatically; customers get notified the moment it completes
- Smart routing: if a supplier fails, the order resubmits to your backup supplier on its own
Order #4211 · placed on your storefront
Their price list · Game Key × 100
Recent auto-upgrades
rule check · subscription based
Client groups & pricing
Client tiers that upgrade themselves.
Define the rules once — Fusion watches subscriptions, deposits, and spend, moves each client into the right group, and switches their price list automatically.
Website builder
Drag. Drop. Publish.
Build your storefront visually — layers and blocks you edit like a design tool. And when you want something custom, ask any AI to generate it.
- Visual editor with layers — headers, banners, products, testimonials, FAQs, custom pages
- AI-ready Custom HTML: ask ChatGPT, Claude, or Cursor for a block and paste it in — one block, ready to go
- AI blocks hook into live store actions — login, cart, wallet, currency, language, and theme — no fake buttons
Blocks
drag & drop · sliding banner placed
What you can launch
Built for businesses that live on fast fulfillment.
Fusion covers the core commerce models used by digital sellers, reseller networks, and API-driven product businesses.
Digital codes & licenses
Sell gift cards, game keys, software licenses, and account-based products with instant delivery and stock controls.
Mobile top-ups & digital services
Publish service catalogs, collect order details, route tasks to providers, and keep customers updated from intake to delivery.
Supplier marketplaces
Connect multiple providers, compare pricing, route orders by rule, and reduce dependency on one fulfillment source.
Hybrid commerce
Manage physical products beside digital goods with unified products, customers, payments, and reporting.
Fusion modules
Support and workflows are already inside.
Inbox and Task Manager share the same customers, orders, teams, and operational context as your store.
Dhru Inbox
AI-assisted support, customer channels, help articles, and mobile team workflows connected to Fusion orders and customers.
Task Manager
Kanban boards, workflow rules, priorities, due reminders, and ownership controls for the work behind every order.
Your inbox
Where is my order?
Reading conversation & order context…
Copilot history is private to the admin and never sends a customer reply on its own.
Dhru Inbox — AI copilot answering with live order context
Operations included
The daily controls a commerce team expects.
Product, pricing, customer, supplier, and reporting tools stay connected so Fusion operates as the system of record — not just a storefront.
Product catalogs for digital goods, codes, licenses, subscriptions, and physical inventory
Digital Inventory with preloaded codes and keys, stock tracking, and instant auto-delivery
Supplier API routing with order retries, status sync, and provider-specific mapping
Customer groups, reseller pricing, discount codes, automatic offers, and Buy X get Y promotions
Automatic client tier rules — subscription, deposit, and spend-based group upgrades with manual overrides
Multi-currency storefronts, checkout flows, invoices, and client wallets holding balances in several currencies
Admin roles, permission control, activity history, and operational reporting
Task Manager boards with workflow automation, transition rules, due reminders, and team handoff
Dhru Inbox live chat, AI copilot replies, support channels, and knowledge base workflows
Developer APIs and webhooks for external storefronts, CRMs, and support tools
Fusion on the go
Keep orders, support, and workflows close to the team.
Use the Dhru mobile apps to stay connected to customer updates, support activity, and operational tasks when the team is away from the desk.
Running self-hosted Fusion?
Move to Fusion Cloud and keep your catalog, clients, and suppliers.
See the migration pathFAQ
Common launch questions.
Short answers for buyers comparing Fusion with generic e-commerce tools or manual supplier workflows.
How is Fusion different from Shopify for digital goods?+
Shopify is built around shipping physical products; digital goods need apps for delivery, wallets, and reseller pricing. Fusion ships supplier API routing, automated fulfillment, client wallets, tiered pricing, and subscriptions natively. See the full comparison on our Fusion vs Shopify page.
Can Fusion sell both digital and physical products?+
Yes. Fusion supports digital products, licenses, codes, subscriptions, and physical goods so operators can run a mixed catalog from one dashboard.
Does Fusion support supplier API automation?+
Yes. It is designed for supplier integrations, automated order submission, status tracking, stock synchronization, and webhooks — with automatic resubmission to backup suppliers when an order fails.
Can teams manage reseller or customer-specific pricing?+
Yes. Fusion includes pricing rules, discounts, customer groups, bulk pricing, and margin controls for reseller-led operations.
Is Fusion suitable for global sales?+
Fusion is built for multi-currency, language-ready, payment-connected storefronts and high-volume online commerce workflows.
Is Dhru Inbox sold separately?+
No. Dhru Inbox is a support and AI assistance module inside Dhru Fusion, so Fusion can manage commerce and customer conversations together.
Sell it today. Deliver it automatically.
Launch a digital goods storefront with fulfillment, wallets, and reseller pricing already built in — from $29/mo.